Influencer Strategy

Learn about the best practices for managing social media influencers so you can launch campaigns seamlessly - keeping you and your influencers happy.

Review our guide to finding, choosing, and making affiliate marketing work effectively for your brand with the help of influencers.

Check out this list of fashion influencers, from micro- to mega-influencers, that your retail brand should know about and consider partnering with to motivate your customers and brand fans.

Explore our list of lifestyle influencers that are making the biggest impact in their industry. From Instagram to blogs and the top micro-influencers in the space that are gaining traction.

Use these steps and benchmarks to determine the ROI for your influencer marketing campaigns. Every successful marketing effort requires a means for measuring progress and effectiveness.

Review 6 great examples of times that micro-influencers have supported some of the world’s most well-known brands.

Review our helpful guide to finding and connecting with micro-influencers for your next campaign.

Review our handy guide to utilizing the full power of GIFs for your marketing efforts, from how to create GIFs to fresh strategy ideas and examples.

Video vs. photo: It’s the great social media marketing debate. Use this pros and cons list for both mediums to make the best decision for your audience.