Influencer Strategy

Could partnering with top-notch health and wellness influencers enhance your brand? Yes — discover the “how” and “who” with our roundup

Vanity metric or meaningful insight? This quick guide explaining earned media value (EMV) shows you how to calculate and decipher EMV.

Digital ad campaigns are 62% cheaper than above-the-line (ATL) adverts yet they yield ROI threefold. However, such results are not automatic; each marketer needs to invest both time and resources in creating data-driven content ad campaigns. In this article, we explore 5 ways to create digital ad campaigns.

Looking for simple but powerful ways to bring your brand and customers closer together? We’ve curated 7 community-building strategies proven to work.

How can Key Opinion Leaders boost your marketing campaigns? Discover the world of KOL and influencer marketing and how it can impact your business.

89% of marketers agree that influencer marketing is the most effective channel for customer acquisition; which includes brand awareness. Keep reading to establish five actionable ways to leverage influencers for brand awareness.

Is your business ready to capitalize on the potential of partnering with social media influencers? Revamp your influencer marketing strategy with From Popular Pays today!

Here, we’ll walk you through everything you need to know about Instagram brand ambassadors and how to use them to amplify your brand to their followers.

Need help finding instagram influencers? You've come to the right place. This article covers off on why instagram influencers are important for your brand, what to consider before selecting instagram influencer, and finally ways to actually find instagram influencers.