CHICAGO, IL, NEW YORK, NY and JERUSALEM, ISRAEL, March 28, 2023 - Popular Pays by Lightricks, a leading platform connecting brands with creators to enable an agile approach to advertising, is now a badged TikTok Creative Partner with a specialty in Creator Marketing. This partnership opens doors for brands and agencies working with Popular Pays to access insights from the TikTok Creator Marketplace, activate campaigns at scale and provide key analytics — all within the Popular Pays platform.
Marketers using the Popular Pays platform will benefit from the integration with the TikTok Creator Marketplace, allowing them to more easily identify and activate TikTok creators at scale, measure performance, and create workflows that can drive success for their online programs. This includes insight on views, likes, shares and engagement rates.
As a badged Partner, Popular Pays customers can now access sophisticated analysis, including real-time audience demographics, growth trends, and campaign performance metrics to brands and advertiser clients. This will allow brands to make more informed, timely decisions about their creator marketing campaigns.
"A key advantage of our platform is that we only use reliable and trusted insights on creators to power it. This partnership now strengthens our capabilities by giving us the best data available on TikTok, and access to their best performing ads,” said Corbett Drummey, VP of Brand Collaboration at Lightricks. “We’ve been executing successful campaigns on TikTok for years, but this partnership brings us closer to TikTok and enables brands to partner with creators in more expansive and actionable ways.”
TikTok is creating new ways for brands to interact and engage with their customers. The popular global enterprise platform is increasingly used to connect advertisers to customers across all industries. Brands are connected with the more than 100,000 creators already on Popular Pays, in addition to the potential of the tens of millions of talented creators across Lightricks’ communities.
“Creators are the lifeblood of our platform, and we're constantly thinking of new ways to make it easy for them to connect and collaborate with brands. We're thrilled to add Popular Pays to our group of trusted partners to help brands discover and work with a diverse range of creators who can share their message in a uniquely authentic way,” said Melissa Yang, Head of Ecosystem Partnerships, TikTok.
More information can be found at https://popularpays.com/partners/tiktok-partners/.
This announcement continues the momentum following Popular Pays’ acquisition in March 2022 by Lightricks, a growing platform for content creators, and developers of the world's leading photo and video editing tools such as Videoleap, Facetune and Photoleap. Popular Pays has helped build and deliver unique campaigns for a variety of brands, from emerging businesses to established and recognized Fortune 100 brands.
Created and first launched in 2013, Popular Pays by Lightricks enables a more agile approach to advertising. Brands and agencies use Popular Pays’ network of creators to produce content for any channel, leverage their software to streamline and scale their work, and tap their customer service professionals to guide their brand's strategy. This allows brands to be faster, more flexible, and to more efficiently deliver on their campaign goals by activating influencers for brand awareness, leveraging creator content to populate owned or paid channels, or using creators to test and learn on new platforms.
