Chicago, IL - October 23, 2024 - Lightricks, the AI innovators behind Facetune, Videoleap, Photoleap, and LTX Studio, announced today the upcoming launch of SafeCollab, an AI-powered tool available through Lightricks’ influencer marketing and creator management platform, Popular Pays. SafeCollab empowers brands and creators to confidently form partnerships that align with their values, thanks to advanced creator vetting and risk and campaign management features.
SafeCollab leverages large language models (LLMs) to streamline the creator vetting process by automatically analyzing creator content across multiple formats in just minutes. Unlike existing tools that can only analyze text, SafeCollab quickly assesses multiple touch points — including hours of video, image, audio, and text content such as captions and comments within their owned channels — for a more accurate risk assessment evaluation. This offers brands with a broader analysis, ensuring they can scale their influencer programs with confidence and the highest safety standards.
“Our AI-powered SafeCollab tool isn't just about mitigating risks — it's about reimagining the entire ecosystem of brand-creator relationships,” said Zeev Farbman, CEO of Lightricks. “This tool sets a new standard for trust, efficiency, and creativity in the digital age, empowering brands and creators to proactively cultivate long-term, authentic, and mutually beneficial partnerships."
Brands on the Popular Pays platform can leverage SafeCollab to analyze the social media history of any participating creator (out of the 160,000 creators currently on the platform — a 35% increase since Lightricks acquired Popular Pays in 2022). Additionally, brands have the ability to invite any creator to the platform. When creators join Popular Pays, they opt into SafeCollab, simplifying their access to brand partnerships and enhancing their credibility with brands. Analysis is currently available for Instagram, TikTok, and YouTube, with the ability to review content as far back as the account's inception. Key benefits of SafeCollab include:
- Real-time monitoring: Continuous scanning of new posts and interactions, with instant alerts for potentially problematic content as new posts are published.
- Thorough analysis: SafeCollab’s AI technology enables brands to objectively analyze years of historical data and hours of detailed video, image, audio, and text content without missing a frame.
- Time saving: The traditional method of manually sifting through social media history can take hours to days per creator, but SafeCollab enables brands to automate the process in just minutes.
- Customizable Risk Assessments (coming soon): Launching first with standard results metrics, SafeCollab will roll out an update in December that will introduce the capability for brands to evaluate specific content by adjusting a list of pre-set parameters to match their particular values, such as graphic language, references to drugs or alcohol, inappropriate images, and more.
"We've seen firsthand the challenges brands and creators face with brand partnerships in today's digital world,” said Corbett Drummy, VP of Brand Collaborations at Lightricks. “Our SafeCollab tool not only helps to protect brand reputation but also opens up new opportunities for collaboration, making it easier for brands and creators to work together.”
As SafeCollab rolls out, the beta platform will be tested with select top enterprise brands who partner with many creators every year, in order to help shape the final product. SafeCollab will be made available to all brands and creators on the Popular Pays platform on November 10, 2024.
For more information about SafeCollab, or to inquire about beta participation, please visit popularpays.com/brandsafety.
