Video vs. photo: It’s the great social media marketing debate. Use this pros and cons list for both mediums to make the best decision for your audience.
The words “reduce, reuse, and recycle” apply as much to content creation as to saving the planet. In this article, we look at why repurposing content for social media is important and offer tips on how to approach content repurposing.
TikTok has grown from a space for just lip-syncing videos to a key marketing avenue. However, discerning between going viral and achieving ROI is rather hazy for most marketers. So, how do you achieve ROI on TikTok? Below are a few tips to help you justify your TikTok marketing budget.
Twitter influencers are different from other influencers. Learn everything you need to know about working with twitter influencers, how they are different, and how to measure success.
Everything you need to know about influencer marketing. From what is influencer marketing, to why it’s important, and how you run and track a successful influencer marketing campaign. Learn the ins and outs of this marketing tactic.
What exactly makes a content creator and what makes an influencer? Can you be both at the same time? Which one should my brand hire for an activation? What are the requirements for each?
It all began with everyday people, consumers like us. We would hear of a new product or offering based on a friend’s recommendation and we would buy it.
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