From Popular Pays

At From Popular Pays, we sent a note to the team today echoing the content below and we spent some time reflecting on everything going on.

Popular Pays is on a mission to change the way that you create content. Content needs have changed and creators are a great way to scale and diversify content for your brand.

This is the question that we ask ourselves with everything we do. This ethos has guided our way of working and thinking for the past 6 years.

The new brief creation tool allows our customers to engage with our creator community faster, which speeds up the production cycle for the content they need.

Today, brands aren’t just activating a single influencer & content campaign, they’re executing influencer & content programs.

The Pop Profile series is a peek into the creative process of some of the most talented people making content on social media.

Influencer marketing has always been a complicated tactic. There are ongoing questions about brand safety, transparency, and impact when investing in influencer partnerships.

We know measuring influencer marketing is hard, especially when it involves understanding engagement beyond the post.

As big brands like Corona and Absolut Vodka activate influencer marketing they often come up against a problem when searching for brand advocates.

The Pop Profile series is a peek into the creative process of some of the most talented people making content on social media.

We are thrilled to announce Amanda Lannert, CEO of Jellyvision, as an Independent Board Member for From Popular Pays.

Instagram announced they are hiding public facing likes with users in the US. What does this mean for brands, content creators, and the rest of us?