I'm a natural hair influencer and content creator who loves everything hair. My superpower is I can do my hair. I am also interested in skin care, travel and I'm a big foodie with a blog







I am Sonia Essel, primarily a beauty and lifestyle influencer based in the United States, specializing in skincare, customized beauty solutions, and fashion style, with a focus on providing personalized product reviews and beauty routines. My content often showcases beauty transformations, product reviews, and recommendations in video and photo format.
I have collaborated with notable brands like Estée Lauder, Prose, HerGivenHair, Supergoop, and MadShade, delivering authentic user-centric content, product reviews, and promotional campaigns to highlight the uniqueness and benefits of their products.
My content resonates with a young adult audience, particularly females aged between 18-34 who are interested in beauty, haircare, skincare, and fashion solutions.
Although my focus is on beauty and lifestyle content, being based in the United States allows me to engage with a wide range of fashion and beauty trends emerging from metropolitan areas.
I'm a natural hair influencer and content creator who loves everything hair. My superpower is I can do my hair. I am also interested in skin care, travel and I'm a big foodie with a blog




I am Sonia Essel, primarily a beauty and lifestyle influencer based in the United States, specializing in skincare, customized beauty solutions, and fashion style, with a focus on providing personalized product reviews and beauty routines. My content often showcases beauty transformations, product reviews, and recommendations in video and photo format.
I have collaborated with notable brands like Estée Lauder, Prose, HerGivenHair, Supergoop, and MadShade, delivering authentic user-centric content, product reviews, and promotional campaigns to highlight the uniqueness and benefits of their products.
My content resonates with a young adult audience, particularly females aged between 18-34 who are interested in beauty, haircare, skincare, and fashion solutions.
Although my focus is on beauty and lifestyle content, being based in the United States allows me to engage with a wide range of fashion and beauty trends emerging from metropolitan areas.