Hi! I’m Shelby. The girl behind Elementary by SJ. I am a toddler mama + proud wife with a passion for cooking, home decor, home renovation, DIY projects and all things baby/toddler! My husband and I have a pet bunny named Mr. Bun. You will occasionally see him pop up on my feed from time to time! :) My husband and I have flipped a few homes and did a full remodel on our current home. I also love to create and make fun recipes!







I am a lifestyle and mom influencer based in New York, specializing in creative content around daily life experiences, family interactions, and practical tips for home and wellness. My content ranges from blog writing, professional photography, to both long-form and short-form video along with expert photo and video editing.
I've had the pleasure of partnering with esteemed brands such as Pampers, Athletico, American Greetings, Turtle Fur, InnovAsian, and Posh Tech, bringing to life creative and honest collaborations that resonate with my community.
My audience is primarily composed of engaged women aged 25-44, with a strong presence in the United States, and major Canadian cities. They are mostly female, drawn to themes of lifestyle, family, and self-improvement content, encapsulated with practical tips and relatable storytelling.
I am based in New York City, creating diverse lifestyle content throughout the metropolitan area and often featuring various aspects of city life and beyond around family and home settings.
Hi! I’m Shelby. The girl behind Elementary by SJ. I am a toddler mama + proud wife with a passion for cooking, home decor, home renovation, DIY projects and all things baby/toddler! My husband and I have a pet bunny named Mr. Bun. You will occasionally see him pop up on my feed from time to time! :) My husband and I have flipped a few homes and did a full remodel on our current home. I also love to create and make fun recipes!














I am a lifestyle and mom influencer based in New York, specializing in creative content around daily life experiences, family interactions, and practical tips for home and wellness. My content ranges from blog writing, professional photography, to both long-form and short-form video along with expert photo and video editing.
I've had the pleasure of partnering with esteemed brands such as Pampers, Athletico, American Greetings, Turtle Fur, InnovAsian, and Posh Tech, bringing to life creative and honest collaborations that resonate with my community.
My audience is primarily composed of engaged women aged 25-44, with a strong presence in the United States, and major Canadian cities. They are mostly female, drawn to themes of lifestyle, family, and self-improvement content, encapsulated with practical tips and relatable storytelling.
I am based in New York City, creating diverse lifestyle content throughout the metropolitan area and often featuring various aspects of city life and beyond around family and home settings.