Hey, I'm Rictheli, hanging out in sunny Pompano Beach, Florida! I dive into creating UGC focused on celebrating fashion and beauty while juggling the joys of family life. My content bursts with long and short-form videos, playful photo edits, and spot-on copywriting to tell vibrant stories.

I've got a soft spot for brands in beauty, family time, tasty food and drinks, fashion, and all things lifestyle. I create connected, feel-good campaigns that vibe with local audiences but resonate globally too! I bring that real, down-to-earth flavor to beauty and fashion brands, but I'm all about the lifestyle journey as a whole.

I'm all about uplifting women from all walks of life, especially those aged 25 to 44, who adore fashion and beauty just as much as I do. My main tribe is made up of amazing women, but my content is inclusive and gives a shoutout to everyone's style journey!

You’ll usually find me getting creative in and around Pompano Beach. I focus on relatable, local stories, whether I'm snapping pics from the sandy beaches under the Florida sun or exploring the cute, hidden spots nearby. My heart is here, aiming to capture the essence of beloved familiar places!