Based in the iconic New York City, I am Rafael Cruz, specializing in lifestyle and fashion content that embraces the vibrant energy of metropolitan life. My content showcases compelling photography and storytelling inspired by my unique journey as an immigrant embracing new horizons and community experiences.

I've had the pleasure of collaborating with renowned brands such as Express, eBay Motors, ASOS, and OneHope Wine, crafting dynamic campaigns that reflect diverse lifestyles and community empowerment.

My target audience enjoys a mix of fashion, lifestyle, and urban exploration content, with primarily young adults aged 18-34 who are engaged in seeing the world from fresh perspectives and finding community connections in metropolitan areas.

While I frequently capture the essence of New York City, the backdrop of my own narratives, my work occasionally extends to vibrant and spirited events like Coachella, where I delve into fashion and cultural experiences.