Hi, I’m Rachel Richardson, the founder of Lovely in LA. I’ve been called many things: influencer, blogger, brand strategist, fit model, creative director and trend forecaster.







I am a lifestyle and fashion influencer based in Los Angeles. I specialize in creating visually engaging content that includes fashion lookbooks, travel guides, and photodumps capturing moments from my everyday life and adventures. I often mix fun, trendy, and chic aesthetics to keep my audience inspired and informed.
I've collaborated with brands like Abercrombie, Talbots, and Kimpton Hotels, bringing authentic and stylish content to my followers, often showcasing curated edits, sales, and fashion inspiration.
My audience primarily consists of women aged 25-44 who are fashion-conscious, enjoy traveling, and are always on the lookout for lifestyle inspirations. My followers also appreciate tips on plus-size fashion and insider travel guides.
I am a travel enthusiast based in Los Angeles, often exploring destinations both near and far. I've had the pleasure of visiting cities like Edinburgh and Cambria, sharing unique travel experiences and hidden gems with my audience frequently. I'm always on the lookout for the next adventure to share with my followers.
Hi, I’m Rachel Richardson, the founder of Lovely in LA. I’ve been called many things: influencer, blogger, brand strategist, fit model, creative director and trend forecaster.









I am a lifestyle and fashion influencer based in Los Angeles. I specialize in creating visually engaging content that includes fashion lookbooks, travel guides, and photodumps capturing moments from my everyday life and adventures. I often mix fun, trendy, and chic aesthetics to keep my audience inspired and informed.
I've collaborated with brands like Abercrombie, Talbots, and Kimpton Hotels, bringing authentic and stylish content to my followers, often showcasing curated edits, sales, and fashion inspiration.
My audience primarily consists of women aged 25-44 who are fashion-conscious, enjoy traveling, and are always on the lookout for lifestyle inspirations. My followers also appreciate tips on plus-size fashion and insider travel guides.
I am a travel enthusiast based in Los Angeles, often exploring destinations both near and far. I've had the pleasure of visiting cities like Edinburgh and Cambria, sharing unique travel experiences and hidden gems with my audience frequently. I'm always on the lookout for the next adventure to share with my followers.