I'm Michelle Crowder, a lifestyle and mom influencer based in the vibrant atmosphere of New York City. I specialize in creating engaging content that resonates with families, focusing on crafting easy home-cooked recipes, home organization tips, and wellness lifestyle hacks through a mix of engaging reels, heartfelt stories, and creative branded content.

I've had the pleasure of collaborating with a diverse range of brands including ilikechike, American Greetings, Sterilite, and Chatbooks to bring authentic and engaging content to my followers.

My audience mainly comprises engaged parents and young families (ages 25-44), with a female skew. They find value in lifestyle tips around home organization, motherhood, wellness routines, and family activities, often based in suburban and metropolitan areas.

While I'm not strictly a travel influencer, as a city-based mom influencer in New York City, I share insights and stories from my experiences around town and occasionally beyond, making content that reflects the dynamic lifestyle of city living and family adventures.