I am a baking influencer and self-published cookbook author based in the heart of the kitchen. My work focuses on creating approachable, engaging baking content that is tailor-made for both beginners and seasoned bakers. From the fluffiest sugar cookies to the coziest pumpkin loaves, I whip up recipes that blend traditional sweets with creative twists, shared through engaging blog posts and vibrant Instagram content.

I've had the pleasure of working with brands like Moen Inc for their smart home products, and Go Bold With Butter to showcase innovative baking ideas. These partnerships allow me to share unique recipes and kitchen solutions with my community, making every baking adventure a little more exciting.

My audience is predominantly baking enthusiasts aged 20-35, with a strong interest in effortless baking recipes and kitchen innovations. They love exploring new baking techniques and are equally enthusiastic about handy kitchen gadgets that make baking a breeze.

I am primarily based online, creating content from my home kitchen. While not a travel influencer, I offer virtual tours of baking essentials and DIY projects straight from my countertop to kitchens everywhere, focusing on making every home a sweet spot for delightful desserts.