Kim Baker Beauty was established in 2014 after years of being a makeup hobbyist. I’ve the years, I have used social media marketing to grow my makeup and hair business, sell skincare, and build community. The KBB brand is all about being yourself and enhancing your natural beauty. To set the example, I share important pieces of my life: my wife, daughter, and skincare. I often show up on social WITHOUT makeup as it is a fun tool, not an asset.
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Kim Baker Beauty was established in 2014 after years of being a makeup hobbyist. I’ve the years, I have used social media marketing to grow my makeup and hair business, sell skincare, and build community. The KBB brand is all about being yourself and enhancing your natural beauty. To set the example, I share important pieces of my life: my wife, daughter, and skincare. I often show up on social WITHOUT makeup as it is a fun tool, not an asset.
Hey, I'm Kim! I'm all about that beauty and lifestyle groove, hanging out in sunny San Jose, California. I'm into the magic of makeup, hair stuff, with a splash of travel stories and family vibes in my content. From simple blog stories to snazzy infographics and short, snappy videos—I'm mixing up the styles with a bit of stop-motion flair too!
I've teamed up with beauty and lifestyle brands that vibe with a natural glow and authenticity. I keep it real and lively with campaigns that are more about celebrating uniqueness and less about perfection. It's about sharing stories that resonate locally, mostly in California, but hey, who knows where we might go next time!
Rocking it with a fabulous bunch of ladies, mainly in the fabulous '25 to fabulous-over-35' squad. It's like a girls' night out in the digital world, all about beauty, a touch of fashion, and definitely some family love. My followers are mostly on the 'be you' train—and yeah, they're pretty much everywhere in the USA, with a couple of international homegirls from places like Canada and the UK.
Rooted in the heart of San Jose, I sprinkle my Californian adventures into all my posts. It’s all about capturing those everyday moments and adding a sprinkle of beauty magic to my local scene. But you know, I'm also keeping things open for unexpected travels—because life is one big adventure!