I focus on sharing practical purchases, recipes, and routines for the everyday mom. I love when products have multiple purposes or can be used in a variety of scenarios. Brand quality and ethics are important to me, and I love supporting women owned companies as well.
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I focus on sharing practical purchases, recipes, and routines for the everyday mom. I love when products have multiple purposes or can be used in a variety of scenarios. Brand quality and ethics are important to me, and I love supporting women owned companies as well.
I'm based in Midland, Texas and I'm all about sharing everyday wisdom with fellow moms. I specialize in piecing together thoughtful narratives for busy families. Whether it's a new recipe or a must-have gadget, I focus on showcasing how practical and versatile products can simplify life.
The brands I partner with are often within lifestyle, family, beauty, food and beverage, and even DIY niches—all carefully chosen to align with the integrity I hold dear. My campaigns emphasize relatable, multipurpose products that moms can use every day, while also spotlighting women-owned businesses whenever I can.
The heart of my community is made up of busy moms and women from all walks of life, typically aged 30 and up, who appreciate smart, ethical buying and love discovering life hacks for their families.
Staying true to my Midland, Texas roots, my content reflects the daily ins and outs of local life. I work primarily here in Texas, making the content feel close to home, while drawing in inspirations and ideas that resonate with moms everywhere.