I am Karla Ilicic, a lifestyle influencer with a passion for fitness, beauty, and travel. Based originally in the vibrant cultural melting pot of Croatia, my content has evolved to highlight the worlds of fitness and wellness, where I frequently inspire with professional photography, engaging videos, and vibrant graphic design. Whether it's showcasing fitness routines or capturing the beauty of travel destinations, my work reflects a diverse flair in creating striking visual stories.

I've collaborated with renowned fitness and lifestyle brands, crafting influential campaigns that have resonated with audiences across the globe. Partnering with these brands has allowed me to blend my creative storytelling with quality products that inspire wellness and adventure every day.

My audience is dynamic, female-forward, and incredibly diverse. Predominantly women aged 25 to 44, my followers are spread across major cities around the world, passionate about fitness, beauty, and lifestyle improvements. They engage with content that brings joy, innovation, and practical inspiration into their lives, seeking a spark that resonates with their personal growth and interests.

I'm a global wellness enthusiast and influencer who often finds inspiration outside the traditional confines. From my home base, I explore locations around the world through a mindfulness and fitness lens, sharing experiences from both everyday adventures in local environments and international destinations that showcase rich cultures. With recent ventures taking me to the bustling streets of Tokyo, the picturesque landscapes of Europe, and beyond, travel is an essential companion in my narrative of discovery and vitality.