Hi, I’m Joi Jones, living my best life out here in sunny El Paso, Texas! I'm all about capturing the beauty in day-to-day family moments and inspiring women to find motivation and joy in the little things. I bring it all together through my professional photography and video skills, sharing snippets and stories that resonate with heart and humor.

I love teaming up with brands that share a passion for fashion, fitness, lifestyle, and everything food-related! My campaigns are all about creating relatable, heartfelt narratives that speak to personal growth and empowerment. Whether I'm working with local hidden gems or connecting with international brands, I make sure it's all authentic and full of life.

I’m a go-to gal for a fabulous community of predominantly women across age groups, from lively teenagers to those wise, beyond-fabulous ladies in their 60s. Mainly, I connect with those wonderful souls aged 25-44, where we share our triumphs and trials in a space that encourages support and wellness.

Although my heart and home are firmly planted in El Paso, I adore weaving the charm of my Texas heritage into every piece of content. While mostly focusing on local beauties and hidden El Paso gems, I occasionally bring glimpses of adventures from far and wide that speak to the universal joys of life.