Joanna Hawley-McBride is a Pacific Northwest digital influencer with a huge heart and a work-in- progress home. With a background in textile design and an eye for beautiful things, she created Jojotastic, a lifestyle blog focused on all things interior styling, finding the best pair of underwear through #UnderwearThesis, and empowering women to explore nature — all in her signature unfiltered style. Based in the North Cascades, you can find her renovating her new cabin and sharing inspiration on Pinterest. As an early adopter of Pinterest, Joanna has 3.8 million followers and 15 million monthly viewers. On Instagram, Joanna started #SmallSpaceSquad which has been tagged over 319k times. Previously, she has worked with brands including Amazon, KitchenAid, Spotify and has been featured in HGTV, Domino and more!
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Joanna Hawley-McBride is a Pacific Northwest digital influencer with a huge heart and a work-in- progress home. With a background in textile design and an eye for beautiful things, she created Jojotastic, a lifestyle blog focused on all things interior styling, finding the best pair of underwear through #UnderwearThesis, and empowering women to explore nature — all in her signature unfiltered style. Based in the North Cascades, you can find her renovating her new cabin and sharing inspiration on Pinterest. As an early adopter of Pinterest, Joanna has 3.8 million followers and 15 million monthly viewers. On Instagram, Joanna started #SmallSpaceSquad which has been tagged over 319k times. Previously, she has worked with brands including Amazon, KitchenAid, Spotify and has been featured in HGTV, Domino and more!
I am a lifestyle and home renovation influencer based in a cabin in the North Cascades. I specialize in sharing authentic stories of cabin life, health journeys, and home renovations through engaging and relatable content.
I have collaborated with notable home improvement and lifestyle brands, providing firsthand insights and genuine reviews while creating content that merges rugged adventures with creative home design.
My audience consists primarily of women and men aged 25-45, who are interested in lifestyle stories centered around home renovation, cabin living, and personal growth experiences.
I am an influencer rooted in the stunning North Cascades with its sweeping views and rugged surroundings. Though I remain mostly stationary in this inspiring location, my stories resonate with those who appreciate the beauty and challenges of relocating to more serene environments.