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Joanna Hawley McBride

39
Years old,
Female
,
Rating:
00
,
Reviews:
00

About me

Joanna Hawley-McBride is a Pacific Northwest digital influencer with a huge heart and a work-in- progress home. With a background in textile design and an eye for beautiful things, she created Jojotastic, a lifestyle blog focused on all things interior styling, finding the best pair of underwear through #UnderwearThesis, and empowering women to explore nature — all in her signature unfiltered style. Based in the North Cascades, you can find her renovating her new cabin and sharing inspiration on Pinterest. As an early adopter of Pinterest, Joanna has 3.8 million followers and 15 million monthly viewers. On Instagram, Joanna started #SmallSpaceSquad which has been tagged over 319k times. Previously, she has worked with brands including Amazon, KitchenAid, Spotify and has been featured in HGTV, Domino and more!

Creator Snapshot

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Platforms overview

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Top Country
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%
35-44
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Women
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jojotastic_
27999
Followers
3938
Avg Likes
67274
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Q&A

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Joanna Hawley McBride

39
Years old,
Female
,
Rating:
,
Reviews:
0

About me

Joanna Hawley-McBride is a Pacific Northwest digital influencer with a huge heart and a work-in- progress home. With a background in textile design and an eye for beautiful things, she created Jojotastic, a lifestyle blog focused on all things interior styling, finding the best pair of underwear through #UnderwearThesis, and empowering women to explore nature — all in her signature unfiltered style. Based in the North Cascades, you can find her renovating her new cabin and sharing inspiration on Pinterest. As an early adopter of Pinterest, Joanna has 3.8 million followers and 15 million monthly viewers. On Instagram, Joanna started #SmallSpaceSquad which has been tagged over 319k times. Previously, she has worked with brands including Amazon, KitchenAid, Spotify and has been featured in HGTV, Domino and more!

Creator Snapshot

Age group
influencer over 30
Gender
Female
influencer
Location
Seattle
,
Washington
,
United States
Social Media links
Type
Macro influencer

Platforms overview

jojotastic
121681
Followers
1307
Avg Likes
5818
Avg Story Impressions
94789
Avg Reels Plays
17159
Avg Post Impressions
10637
Avg Views
US
Top Country
70
%
35-44
Top Age Group
35-44
79
%
Women
4
%
Men
jojotastic_
27999
Followers
3938
Avg Likes
67274
Avg Views
0
Followers
0
Avg Views
hello@jojotastic.com
0
Followers
0
Avg Views
Jojotastic
6812
Followers
4
Avg Likes

Portfolio

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Q&A

I am a lifestyle and home renovation influencer based in a cabin in the North Cascades. I specialize in sharing authentic stories of cabin life, health journeys, and home renovations through engaging and relatable content.

I have collaborated with notable home improvement and lifestyle brands, providing firsthand insights and genuine reviews while creating content that merges rugged adventures with creative home design.

My audience consists primarily of women and men aged 25-45, who are interested in lifestyle stories centered around home renovation, cabin living, and personal growth experiences.

I am an influencer rooted in the stunning North Cascades with its sweeping views and rugged surroundings. Though I remain mostly stationary in this inspiring location, my stories resonate with those who appreciate the beauty and challenges of relocating to more serene environments.