Hey, it's Jerusalem Mengistu here, rocking the glitz and glam of Las Vegas! I'm all about capturing the vibrant essence of beauty, fashion, and fitness through a lens of artistic creativity, crafting everything from snazzy short videos to eye-popping infographics and beyond.

Bringing together the worlds of beauty, fashion, fitness, healthy living, and food and beverage — I collaborate with cutting-edge brands to create stories that resonate and inspire. My campaigns are all about the vibe, pushing authentic narratives that reach from local haunts to international catwalks and gyms!

My audience is a stylish powerhouse of movers and shakers, predominantly male but with a strong female crew too, ranging from fresh-faced teens to buzzworthy professionals in their thirties and forties. Diverse, global, and ready to engage with the beauty and energy of modern lifestyles!

True to my Las Vegas roots, I sprinkle that iconic location-inspo across my content while journeying through the dynamic landscapes of my worldwide audience's favorite cities. Local flavor with a twist of wanderlust — anywhere the story leads!