I am Israel Pitchford, a creative powerhouse with a focus on videography and photography, navigating the vibrant scene as 'swoletographer.' I love to share not just the final product, but the process itself, diving into lenses, angles, and camera gear setups.

I've had the incredible opportunity to work with Gymshark, where creative freedom allows me to bring my authentic style into their campaigns. It's all about capturing the essence while having full creative reign.

My audience tends to be passionate, aspiring photographers and videographers in their late 20s to 30s, eager to learn and grow with me as I explore new styles and techniques.

Based primarily in the bustling creative hub of New York City, I frequently venture out across the states for shoots, loving the mix between city vibes and natural landscapes whenever I can incorporate them into my work.