I'm Hillas Sorek, spinning magic in the tapestry of New York City's vibrant lifestyle and travel scenes. Dive deep into my world where fashion whispers through professional photography lenses and dynamic short videos, all draped in advanced graphic design and spruced up with my copywriter's flair.

I weave narratives with the threads of lifestyle, fashion, outdoor, and delightful food & beverage. With an artistic slant and a penchant for detail, my campaigns sensitively touch both local nuances and broader horizons.

Standing at the heart of fashion-forward, adventurous souls, my audience is a symphony of curiosities from all walks – but with a particularly keen spotlight on the dynamic, over-25 crowd drawn to the verve of lifestyle and travel adventures.

Tethered to the hustle of NYC yet ever on the move, I bring the essence of urban stories to life. Local vibes pulsate and intertwine with my broader ventures, rooted in the streets and alleys of the metropolis I call home.