I am Freys Baking, a cake decorating influencer based primarily in my home kitchen and specializing in creative and artistic cake designs, including techniques like palette knife painting and vintage styles. I enjoy sharing my baking journey through personal and engaging Instagram posts, including both successes and amusing mishaps.

I have recently started expanding my cake business and have collaborated with suppliers such as Deliciae Cake for secure and high-quality cake packaging solutions that meet my baking needs.

My audience includes aspiring bakers and cake enthusiasts, largely consisting of a female demographic ranging from young adults to middle-aged individuals (ages 18-45) who are interested in intricate cake designs and baking tips.

While I am not a travel influencer, I am based in my home kitchen, where I create all my content related to baking and cake decorating ideas. I use my social media platforms to connect with a global audience interested in baking.