I'm Esther Etim, your go-to digital creator based in sunny Pasadena, California! From dazzling beauty tips to lifestyle inspiration, I specialize in beauty, fashion, travel, and a sprinkle of entertainment magic. Whether it's through my on-point photo/video editing or engaging long and short-form videos, I bring a unique flair to the table with every content piece.

You'll find me collaborating with an array of fabulous brands in beauty, fashion, travel, and lifestyle. Think of campaigns that weave together captivating stories with a burst of personality! From local charms to international wonders, I'm ready to make magic happen with brands like Daniel Wellington and Skinwhite on the international stage and beyond.

My vibrant community is all about the beauty-loving, fashion-forward, travel-savvy crowd! Primarily female, they're all about that life – aged in the golden 18-34 bracket, ready to explore beauty trends and lifestyle upgrades through my dynamic lenses.

I'm loving life in Pasadena, California, where the sunshine fuels my content! I create buzzing, local-centric pieces within the vibrant culture of the area, showcasing everything from hidden gems to everyday adventures around town. It's all about embracing the local lifestyle while sharing it with the world!