I'm Erin, a 40-something living the vibrant suburb life in Roseville, CA where I own a salon. My focus is on capturing the realness of mom life through a lens that's unique to a neuro-divergent experience. I mix beauty secrets with everyday family life, crafting content that's as honest as it is heartfelt.

I'm all about championing the brands that resonate with real family moments and authentic beauty experiences. Through blogs, infographics, and killer photo/video edits, I sprinkle a bit of magic on campaigns for beauty, family, lifestyle, and entertainment brands. My approach is soaked in colorful storytelling, engaging the local Northern California community and beyond, with that real mom vibe.

My audience is made up of moms and women in their 30s and 40s who juggle family, work, and personal care like pros. Primarily women, they seek authentic insights into managing the chaos of life with a sprinkle of beauty and style.

Rooted in the heart of Roseville, CA, my content thrives on the local pulse of Northern California suburbs. Whether I'm at my salon or exploring family-friendly spots, my focus is on local experiences and suburban authenticity. My heart may be set here, but my stories resonate with moms everywhere.