I'm Erika Kwee, the creative mind behind The Pancake Princess, and I'm all about baking magic in New York City. My expertise lies in whipping up drool-worthy recipes, capturing them through professional photography, and telling stories that make you savor every moment. I specialize in creating short-form videos that showcase the artistry and joy behind each dish.

I love teaming up with brands in the food and beverage industry to elevate their presence through captivating social media content. Whether it's behind-the-scenes brand photography, engaging recipe development, or dynamic short-form videos, I bring brand stories to life with authenticity and a sprinkle of creativity. I'm always open to exploring brand ambassadorships to amplify your message.

My audience is a diverse, food-loving community spanning across major cities, where flavor and creativity are key. My followers enjoy exploring culinary delights and appreciate both the artistry of cooking and the narratives behind their favorite dishes.

I'm thriving in New York City, and my work beautifully captures the vibrant culinary scene here. While I craft most of my content in NYC, I'm always open to culinary adventures beyond this bustling city when the opportunity calls.