My name is Erica and I’m enjoying life in sunny San Diego! I’m passionate about sharing my experiences here, from food to travel to the beautiful scenery and bringing your brand story to life in a genuine and creative way. I worked in PR for 7+ years, so I understand how important it is to create optimal brand awareness and bring in new consumers. I look forward to working together!







I am Erica Costello, a lifestyle and food influencer based in San Diego, specializing in blog writing, professional photography, and both short-form and long-form videos. I love to share my experiences with local food spots and travel adventures, combining visual storytelling with personal anecdotes.
I've collaborated with local and national food and lifestyle brands, sharing my genuine experiences and delicious finds with my audience.
My audience primarily consists of females aged 25-44, with a strong presence in the US, particularly in California. My followers love engaging with content about food, lifestyle, and travel adventures.
Though based in San Diego, I enjoy sharing travel tips and experiences within California. I've explored many hidden gems in my area, and frequently create content focused on both local adventures and tips for broader travel experiences.
My name is Erica and I’m enjoying life in sunny San Diego! I’m passionate about sharing my experiences here, from food to travel to the beautiful scenery and bringing your brand story to life in a genuine and creative way. I worked in PR for 7+ years, so I understand how important it is to create optimal brand awareness and bring in new consumers. I look forward to working together!





I am Erica Costello, a lifestyle and food influencer based in San Diego, specializing in blog writing, professional photography, and both short-form and long-form videos. I love to share my experiences with local food spots and travel adventures, combining visual storytelling with personal anecdotes.
I've collaborated with local and national food and lifestyle brands, sharing my genuine experiences and delicious finds with my audience.
My audience primarily consists of females aged 25-44, with a strong presence in the US, particularly in California. My followers love engaging with content about food, lifestyle, and travel adventures.
Though based in San Diego, I enjoy sharing travel tips and experiences within California. I've explored many hidden gems in my area, and frequently create content focused on both local adventures and tips for broader travel experiences.