Hey there! I’m Eric Who, vibing out in Orangeburg, South Carolina. I breathe life and rhythm into the realms of lifestyle, music, and entertainment through captivating content that’s all about that personal touch and authenticity. Fusing modern sounds with a touch of Southern culture through reels, snaps, and tracks.

I've jammed out with some of the coolest lifestyle, music, and entertainment brands. Whether we're cookin’ up a new sound or curating unforgettable lifestyle stories, it’s all about keeping it authentic, groovy, and real. Working mainly with American-based brands, the goal is to take vibes from local beats to the digital streets!

My crew? They're mostly the tuned-in and turned-up young folks (18-34), with a solid following of outstanding women who vibe with both lifestyle aesthetics and music scenes. We’re all about that dynamic, youthful energy across the big cities and chill spaces in between.

Holding it down in Orangeburg, but my content’s stretching far beyond the borders. From shout-outs in Chicago to love in Lagos, there’s no stopping the train of local flavor with a world-ready rhythm. Southern roots anchor while the beats cascade beyond.