Hello! I’m Emilie Boucher from the charming city of Montreal. My world on Instagram is all about weaving stories through the lens of everyday life, mixed with my passion for writing. It’s less about gloss and more about the genuine moments that create magic. My content format flows naturally between words and visuals, capturing glimpses from my day-to-day infused with heartfelt narratives.

I love linking arms with brands in the fashion, beauty, fitness, and lifestyle realms. My collaboration style is centered around creating campaigns that tell a story—honest and real, just like your favorite chat over coffee with a friend. Whether it’s a cozy corner of home or a vibrant splash of city life, I bring those narratives to life for both international and homegrown brands.

My delightful followers range across the globe, but they all find common ground in their love for authentic content. I cherish a diverse audience, with a vibrant mix of male and female followers, though there's a sweet, larger crowd of gents enjoying my tales. The magic age where they're looped in? Mostly between 25-34, like catching that perfect breeze of youth and wisdom, ready to explore life’s narrative threads.

Nestled in Montreal, my creative heart beats here, and my content often dances around this beautiful locale. The charm and quirks of my hometown add unique color to the stories I share. Whether I’m capturing the first snow flurry or a bustling summer street fair, there’s always a new tale waiting to unfold right here under the Quebec sky.