Elise Armitage is the writer behind What The Fab, a travel + lifestyle blog based in California, founded in 2012. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched the What The Fab Podcast, where she shares tangible life + biz tips to help her listeners live their best lives and make more money online, as well as her SEO course Six-Figure SEO, where she teachers bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, and Real Simple, Elise is a firm believer that you can be of both substance and style.
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Elise Armitage is the writer behind What The Fab, a travel + lifestyle blog based in California, founded in 2012. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched the What The Fab Podcast, where she shares tangible life + biz tips to help her listeners live their best lives and make more money online, as well as her SEO course Six-Figure SEO, where she teachers bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, and Real Simple, Elise is a firm believer that you can be of both substance and style.
I am a lifestyle and travel influencer with a strong focus on family-friendly experiences, travel guides, and personal stories. I love sharing my adventures through vibrant photography and engaging narratives on Instagram and my blog.
I've collaborated with brands such as Virgin Voyages, PADI, and various fashion and lifestyle brands like Quince and Petal & Pup, integrating their products into my travel and lifestyle content.
My audience consists primarily of young to middle-aged adults, including both single individuals and families. My content appeals to adventure-seekers, travel enthusiasts, and those looking for lifestyle inspiration, spanning across genders who are interested in unique travel experiences and family-friendly adventures.
I am based in Napa Valley but frequently create content from various locations including Maui, Cabo, and other exotic and diverse destinations. My content often features local experiences and global travel adventures, with itineraries and tips for my followers.