Tool reviews, comparisons and testing. Genuine straightforward content made by and for tradespeople everywhere.




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I am a DIY and tools influencer based in the United States, specializing in hands-on reviews and practical demonstrations of the latest tool technologies. My content format includes short-form videos, detailed product photography, and expert photo/video editing to highlight the functionality and benefits of cutting-edge DIY tools.
I've collaborated with major brands like DEWALT, Boost Auto Parts, Hilti, Milwaukee, and Makita, showcasing their innovative tool solutions and enhancing their brand visibility through authentic, engaging content.
My primary audience consists of male DIY enthusiasts and professionals aged 18-44, with a strong interest in construction, automotive, and home improvement tools. This demographic is largely based in the United States and other English-speaking countries, aligning with a global interest in high-quality tools and equipment.
Though primarily based in the United States, I frequently collaborate with global brands, providing reviews and content that resonate with international audiences from countries with significant tool and DIY markets, such as Germany, Canada, and Brazil.
Tool reviews, comparisons and testing. Genuine straightforward content made by and for tradespeople everywhere.









I am a DIY and tools influencer based in the United States, specializing in hands-on reviews and practical demonstrations of the latest tool technologies. My content format includes short-form videos, detailed product photography, and expert photo/video editing to highlight the functionality and benefits of cutting-edge DIY tools.
I've collaborated with major brands like DEWALT, Boost Auto Parts, Hilti, Milwaukee, and Makita, showcasing their innovative tool solutions and enhancing their brand visibility through authentic, engaging content.
My primary audience consists of male DIY enthusiasts and professionals aged 18-44, with a strong interest in construction, automotive, and home improvement tools. This demographic is largely based in the United States and other English-speaking countries, aligning with a global interest in high-quality tools and equipment.
Though primarily based in the United States, I frequently collaborate with global brands, providing reviews and content that resonate with international audiences from countries with significant tool and DIY markets, such as Germany, Canada, and Brazil.