Hey, I'm Alyssa! I'm a 28-year-old mom exploring all things beauty and lifestyle from the heart of Kutztown, Pennsylvania. I love sharing my journey with makeup, mental health, and of course, fitness – all through detailed storytelling and vibrant visuals!

I'm all about collaborating with beauty brands, fitness labels, lifestyle names, and some of my favorite pet products. It's about crafting genuine stories and showcasing the products I genuinely adore! Whether it's that perfect mascara or those comfy leggings for my workout, it’s got to be real.

My vibe naturally attracts an awesome community of women, especially those in their late 20s to early 30s. These fabulous ladies love beauty tips, fitness inspiration, and a bit of lifestyle content with a splash of entertainment. Oh, and if you're a Swifty like me, you're definitely in the right place!

Kutztown, PA is where I call home, and it inspires so much of my content! I love spotlighting this small-town charm while diving into the beauty and lifestyle scene. Locally-rooted, globally-flavored takes like mine bring the best of both worlds right to your feed!