I am Adya Roy, known on Instagram as @thedesicareerwoman, a lifestyle and motivation influencer based out of the dynamic city of Houston. I specialize in creating compelling storytelling content that blends career advice, style tips, particularly around corporate fashion fusion with Desi flair, and motivational narratives that empower women to achieve their professional and personal goals. My reels and posts aim to inspire, sharing both video and photo content enriched with reflections on mindset shifts and life balance.

I have proudly associated with brands like Stitch Fix and Global Desi in showcasing culturally relevant and comfortable workwear. My collaborations include spotlighting fashion that resonates with a professional yet culturally expressive wardrobe, embracing both global trends and regional aesthetics.

My vibrant community consists of young professional women aged 25-34 who are seeking inspiration in their career journeys while staying connected to their cultural roots. The majority of my audience are women who resonate with balancing corporate life with personal growth and self-expression through fashion.

Although I am primarily based in Houston, Texas, my content often reflects themes of travel and exploration as metaphors for broader life journeys. I've curated virtual journeys and trip planning guides that take my audience through cultural spots across the globe, engaging them with stories from places like Spain and upcoming plans for Vietnam.