Key Result
Total impressions across campaigns
Total organic reach from gifted campaigns
New accounts reached through paid ads
Average views per reel
Client Background
After six years of building a loyal following with trusted bath products and clean ingredients, family-founded Dabble & Dollop secured a national Target launch. They needed to scale their authentic brand storytelling across retail and digital touchpoints while maintaining the genuine connection that built their community.
The Challenge
How do you tell your brand story at scale without losing authenticity? With Target launch approaching, Dabble & Dollop needed to build a centralized content library, find creators who could speak to families and ingredient-conscious shoppers, and expand awareness cost-efficiently.
Key Challenge: Scaling authentic brand storytelling for national retail launch.
"For the first time in six years, we've been able to centralize campaign content, scale our voice through creators, and find a true blend of performance and storytelling."
Sabrina Hernandez
Brand Coordinator, Dabble & Dollop
Key Result
Total impressions across campaigns
The Strategy
Popular Pays enabled Dabble & Dollop's retail success through three strategic pillars:
Authentic UGC Storytelling
Four campaigns over several months focused on UGC as brand storytelling—inviting creators to show their family's daily bath routines in an authentic, feel-good tone.
Long-Term Creator Partnerships
Collaboration with creators who genuinely loved the product and could authentically speak to families and ingredient-conscious shoppers, establishing repeat partnerships for consistent storytelling.
Centralized Content Ecosystem
Built a content system across organic, paid, and retail touchpoints, with campaign content repurposed for ads, emails, PDPs, and retail displays.
Key Result: 133K total organic reach from gifted campaigns
Results and Impact
The campaign successfully supported Dabble & Dollop's national retail expansion:
[.lf-cs-result-wrapper]486K Total impressions across all campaigns[.lf-cs-result-wrapper]
[.lf-cs-result-wrapper]133K Total organic reach from gifted campaigns[.lf-cs-result-wrapper]
[.lf-cs-result-wrapper]33.7K New accounts reached through paid ads[.lf-cs-result-wrapper]
[.lf-cs-result-wrapper]11.3K+ Total interactions from paid content[.lf-cs-result-wrapper]
[.lf-cs-result-wrapper]14.9K Average views per reel[.lf-cs-result-wrapper]
Beyond metrics, the campaign established repeat creator partnerships and a scalable content system that became a go-to asset for every launch.
"The creator-generated content we gathered through Popular Pays played a big role in our Target launch. It helped us visually communicate the strength of our community, product appeal, and momentum—ultimately supporting our case as a standout brand ready for national shelves."
Sabrina Hernandez
Brand Coordinator, Dabble & Dollop
Key Learnings
UGC as Brand Storytelling Drives Authenticity: Real family moments created genuine content that resonated with target audiences and supported retail positioning.
Long-Term Creator Partnerships Ensure Consistency: Repeat collaborations with creators who genuinely loved the product maintained authentic voice while scaling content production.
Centralized Content Systems Enable Omnichannel Success: Systematic content repurposing across multiple touchpoints maximized campaign investment and impact.
Performance and Storytelling Can Coexist: Authentic creator content delivered both emotional connection and measurable performance metrics.
