How Buddig Serves Up Lunchtime Success with Year-Round Creator Campaigns

Client Background

Buddig isn't your average lunch meat brand. As a CPG powerhouse focused on convenience and value, they needed to stay top-of-mind during everyday moments. With their "Perfectly Sliced, Perfectly Spiced, and Perfectly Priced" positioning, they required creator campaigns that could authentically showcase real-life usage across multiple seasonal touchpoints.

The Challenge

Before Popular Pays, Buddig faced the classic CPG dilemma: how to maintain consistent brand presence across seasonal moments without the operational complexity of managing multiple creator campaigns.

Kelly Zaborniak, Digital & E-Commerce Marketing Manager, needed to execute campaigns around Back to Routine (January), Back to School, and Holidays - all while ensuring content could be repurposed across owned channels for maximum ROI.

The reality: finding family and foodie creators who could authentically represent everyday meal moments, coordinating content across multiple seasonal peaks, and ensuring brand alignment across 18+ creator partnerships - all while leveraging TikTok and Meta's latest features for maximum reach.

The Strategy

Popular Pays enabled Buddig's year-round creator success through three strategic pillars:

Seasonal Moment Mastery

Strategic campaign timing around high-impact moments: Back to Routine, Back to School, and Holidays. Each campaign authentically showcased how Buddig fits into real-life routines and family moments.

Platform Partnership Advantage

Leveraging Popular Pays' expertise as a TikTok and Meta partner for seamless campaign execution - from strategic planning to paid amplification across both platforms.

Content Multiplication Strategy

Every piece of creator content was designed for repurposing across Buddig's owned social channels, maximizing campaign investment and extending content lifecycle.

Results and Impact

The multi-seasonal campaign delivered exceptional results across all key metrics:

[.lf-cs-result-wrapper]377K Organic impressions from creator content[.lf-cs-result-wrapper]

[.lf-cs-result-wrapper]5.5M Paid impressions across TikTok and Instagram[.lf-cs-result-wrapper]

[.lf-cs-result-wrapper]18 Creators successfully activated across campaigns[.lf-cs-result-wrapper]

[.lf-cs-result-wrapper]100% Content repurposing success across owned channels[.lf-cs-result-wrapper]

Beyond the numbers, the campaign established Buddig as a consistent presence in everyday meal moments. The authentic creator content resonated with families and food enthusiasts, reinforcing the brand's positioning as "Perfectly Sliced, Perfectly Spiced, and Perfectly Priced for Lunchtime Anytime."

Key Learnings

Seasonal Strategy Drives Consistent Impact: Planning campaigns around key seasonal moments ensures brand relevance while maintaining year-round presence in consumers' minds.

Platform Partnerships Amplify Results: Leveraging Popular Pays' TikTok and Meta expertise resulted in optimized targeting, creative formats, and performance across both platforms.

Content Repurposing Multiplies ROI: Strategic content design for repurposing across owned channels extends campaign lifecycle and maximizes investment value.

Authentic Creator Alignment Builds Trust: Family and foodie creators naturally showcasing everyday meal moments created genuine brand connections with target audiences.